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Dec 18

GAB Co. Staff

Dick's Brewing launches the 12 Man Pale Ale – "For the Fan"

by GAB Co. Staff

Centralia, WA – December 18, 2013- Dick’s Brewing has launched the 12 Man Pale Ale – “FOR THE FAN” in Draught and 6 pack, 12 oz cans. This new beer from Dick’s Brewing will be distributed throughout the Great Artisan Beverage Distribution network along with all other Dick’s Brewing products. The State of Washington market will be fulfilled first and, as production increases, it will gradually expand throughout the Pacific Northwest.

Norm Johnson, the ex NFL kicker and one of the business partners of 12 Brands, LLC secured the trademark of the 12 Man Pale Ale a couple of years ago. 12 Brands, LLC wanted to develop a beer that any fan in any sport could enjoy, hence the slogan “FOR THE FAN”. Norm Johnson explains, “Over the last couple of years we’ve been trying to figure a way to nationally launch a beer under the 12 Man Pale Ale name and we kept running into road block after road block. We finally met the right people at Dick’s Brewing and Bev-Link, a division of Great Artisan Beverage, and in a matter of a couple of months we were able to get the right agreement, right recipe, the right marketing and the right distribution in place.”

Julie Young-Pendleton, the owner of Dick’s Brewing Company, is very proud to be a part of this new beer leaving their brewery and into the hands of the Pacific Northwest customers. Julie states, “The beer is a great easy drinking, sessionable beer that is a well-balanced pale ale at 4.5% ABV that everyone can drink and enjoy as and “FOR THE FAN”.

The Great Artisan Beverage/Bev-Link team that represents the 12 Man Pale Ale is extremely pleased to have been part of this project. Nick Gagliardi, President of GAB/Bev-Link who oversaw the project with his team states, “Everything from the recipe, to the design of the can, to the tap handle and to the development of the overall go to market strategy speaks all about a beer “FOR THE FAN”. It has been true partnership and collaborative effort by all involved.”

Dick’s Brewing - Dick’s Brewing Company is one of the Pacific Northwest’s premier craft breweries that appeals to an ever-growing audience who enjoys the distinctive full-bodied taste of regional beers. Located in Centralia, Washington, Dick’s Brew Crew invites you to take a look at this unique northwestern favorite. Join us for a tour and tasting of our variety of beers. www.dicksbeer.com

12 Brands, LLC – A brand building company started by Neal Nilsen a successful local entrepreneur in the Seattle area and Norm Johnson, ex-NFL kicker started 12 Brands, LLC to build brands for the fan. The 12 Man Pale Ale is one of their first brand launches.

Great Artisan Beverage, LLC /Bev-Link Beverages- a company owned and operated by a network of wholesalers throughout the 5 States of the Pacific Northwest – www.gabeverages.com along with Bev-Link a division of Great Artisan Beverage that assists in the development, marketing and distribution of brands throughout the US who also represents Dick’s Brewing throughout the Pacific Northwest. For further information, please feel free to contact Nick Gagliardi, President at 425-456-3538 or nick.gagliardi@gabeverages.com



6 comments


Where can I buy 12 man beer in puyallup?

BY: melissacarhuff on Dec 21, 2013 at 6:20pm


Where can I buy 12 man beer in puyallup?

BY: melissacarhuff on Dec 21, 2013 at 6:20pm


Where can I buy 12 man beer in puyallup?

BY: melissacarhuff on Dec 21, 2013 at 6:21pm


I live in Yamhill,OR. Is there a store near me that carries the \" 12 man \"? Would you be able to supply one of our local taverns?..thanks Linda

BY: lindahart on Jan 24, 2014 at 6:27pm


I live in Lewiston, ID. We have an Odom distributor here in town. Is there any \"12 Man\" coming this way? Would really love to get my hands on some!!!! Love me some Seahawks.....

BY: raquelpederson on Jan 27, 2014 at 10:18am


Where can I buy 12 man beer in Bellevue, WA

BY: tnguyen on Jan 28, 2014 at 9:51pm


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